Industry position

In January 2008, Western Australia’s four major processors – Challenge Dairy, Harvey Fresh, Fonterra and National Foods, together with the WA dairy farm industry (represented by Western Dairy and WA Farmers Dairy section) and government represented by the Department of Agriculture and Food, agreed to a set of common industry principles in relation to the future of the WA dairy industry. This truly representative group has agreed on the following:

A commitment to sustainable, profitable growth across the supply chain

Increased positive image and sentiment across the industry

A proactive and innovative approach to production and investment

Emphasise the competitive advantages of the WA dairy industry

Collaboration between all processors, government and industry to achieve industry goals.

The group agreed that a minimum of 85 million litres of additional milk was required from WA over the coming years to meet increased market demand.